TikTok is introducing a updated setting that permits them to cut down on the volume of AI-created media appearing in their feeds. This step comes as the service disclosed that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a full-scale launch. This development aligns with a rise in content created by AI, fueled by recent content generation software.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing video streams on a competing service only show clips produced artificially. A large amount of this output is considered low-quality AI content, a term for inferior, bulk-generated content that is often nonsensical or bizarre.
Our research shows that many people enjoy content created using AI tools, from digital art to science explainers, and we want to provide users the power to adjust the amount of that, depending on their own choices,” said a platform representative.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its network identified as AI-generated. Collectively, more than 100 million pieces of content are submitted to the platform each day, making AI-generated material a relatively small part of its overall inventory.
How to Adjust Settings
Users will be capable of reduce or increase the volume of AI content they see by opening the “manage topic” setting in the platform and choosing the AI content topic. Additional categories that can already be controlled under the filter encompass politics, style, aesthetics, and choreography.
Content Labeling and Policies
Its guidelines mandate creators to tag convincing artificially created content, and it forbids harmful fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
In addition, the service will henceforth add an “AI-made” label to content made using its built-in AI features, or identified by an cross-platform project for identifying content made by AI. This step is aimed to help prevent users from trying to evade the tagging system.
Educational Initiatives
The company is also launching a two million dollar educational fund for professionals and institutions to create informative material about ethical AI use. This initiative will assist non-profit groups dedicated to educating computer science.
Content Safety Approach
TikTok has justified its safety measures, during debate over plans to cut jobs for a large number of safety staff in the UK. It is expected to cut 439 jobs in its trust and safety department in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would still have a role, but automated tools can protect employees by filtering out the most graphic content before it has to be seen by staff. The company stated a notable drop in explicit and harmful content handled by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
